Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

FEBRUARY 28, 2020

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. Marketers need to define, multi-variable test & refine their content strategies if they strive to build customer loyalty with content marketing.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

MARCH 9, 2020

Besides, scaling up personalization also helps the marketers to upsell their after-sales services, inspire customer loyalty & boost prospecting through positive Word-of-Mouth-Marketing (WOMM).

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

DECEMBER 23, 2019

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. AI can also assist in blocking unwanted emails & in cleansing the email lists to improve the lead generation efficiency & quality.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. B2B marketers should focus on creating pieces of content to educate their audience groups.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

JULY 8, 2019

Visual Storytelling allows the Conveyance of Lots of Information: As has been reported by YouTube, mobile video consumption rises by 100% over the year. Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions. The threshold of “personal value” is extended further by video testimonials.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56