| |  Lead + Lead Management + Software + Vtrenz | 13 articles |
| Page 1 of 1 | Previous | Next | CUSTOMER EXPERIENCE MATRIX FEBRUARY 4, 2009 Low Cost Systems for Demand Generation do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). More important to people who need it, the company offers partner management and channel sales management products that integrate with its demand generation offering. So they offer not just demand generation but everything from contact management to e-commerce. It shouldn't be hard to figure out which one suits you better. But there are plenty of other options, particularly for marketers with limited budgets. | MARKETING FINGER JUNE 14, 2010  Lead Scoring Best Practices More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. What is lead scoring? marketing automation system. | | | | | |
| CUSTOMER EXPERIENCE MATRIX JULY 8, 2009 Demand Generation Vendor Traffic Rankings The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant. Tags: vendor rankings demand generation marketing automation lead management Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. But Eloqua , Silverpop and Marketo remain industry leaders. You can see that post here. revisited that data today, adding a few new vendors and dropping some of the very minor ones. Results are in the following table. | DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. | CUSTOMER EXPERIENCE MATRIX FEBRUARY 13, 2009 How Demand Generation Systems Handle Company Data: Diving into the Details More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities. In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. The other especially knotty question is the one about company-level lead scores. Yesterday the final answer trickled in. | DELICIOUS B2BMARKETING JULY 31, 2009 B2B Lead Management Market Heats Up Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. Lead farming? | | | | | | | |
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CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 1, 2008 New Guide is Ready
proper e-commerce site will be available shortly, but if anyone really can't wait, the salient details are: - 150+ point comparison matrix and detailed tables on: Eloqua, Manticore, Marketo, Market2Lead and Vtrenz, based on extensive vendor interviews and demonstrations - price: $595 for single copy, $995 for one-year subscription (provides access to updates as these are made--I expect to add more vendors and update entries on current ones). Tags: marketing software marketing automation lead management demand generation MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 19, 2008 Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)
So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. One wrinkle is that Vtrenz is owned by Silverpop , so Silverpop.com presumably siphons off a great deal of traffic from Vtrenz.com. On the other hand, Silverpop is a major email service provider in its own right, so a large share of the Silverpop.com traffic probably has nothing to do with Vtrenz. Vtrenz is clearly a major vendor, so nothing is at stake here except bragging rights. Yet there are so many more vendors I could add. MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 24, 2009 First Look at New Marketo Release
What's ultimately more important than the uniqueness of Marketo's philosophy is how they have built it into their software. Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. That resonated with me because I’ve noticed several other demand generation vendors offering features that cross into traditional sales department territories, such as prospect portals and reseller management. release of his flagship product, scheduled for March 3. MORE >> -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 26, 2009 Getting Closer to My Usability Ratings
offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. But I also knew that some of the vendors focused on complex programs ( Market2Lead , Marketbright and arguably Silverpop/ Vtrenz ) embed similar-looking list-style campaigns within a larger flow logic. You must also consider how a system moves leads from one campaign to another. The complexity-oriented vendors do this with flow logic that explicitly routes leads among campaigns. So the distinction between campaign design and lead routing doesn't really apply.) MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 28, 2009 Demand Generation Implementation Survey - Background Results
nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. Tags: marketing automation software deployment low cost marketing software lead management demand generation implementation demand generation I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Thanks to the many people who 'retweeted' the request). Fair enough. MORE >>
- Silverpop Engage B2B Adds Visual Campaign Builder CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 3, 2009
- Marketo Releases Marketo Lead Management 3.0 WEBMARKETCENTRAL | TUESDAY, MARCH 3, 2009
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