Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
Adobe Experience Cloud Blog
AUGUST 19, 2016
Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Read on for more on lead scoring and other tips to improve sales and marketing alignment. In fact, research shows that less than 1% of leads turn into revenue generating customers.
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