Lead Scoring Reachforce ROI Blog 
Zoominfo
JULY 2, 2020
Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. For instance, is lead generation a priority?
Zoominfo
JULY 2, 2020
Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. For instance, is lead generation a priority?
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Adobe Experience Cloud Blog
AUGUST 19, 2016
Here are a few of the top B2B marketing reads you may have missed from our blog this year. Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Read on for more on lead scoring and other tips to improve sales and marketing alignment.
Adobe Experience Cloud Blog
JUNE 13, 2017
For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. Wealth ratings and scores such as net worth, income, total assets and propensity to spend can be instrumental in helping to maximize your organization’s revenue.
Adobe Experience Cloud Blog
APRIL 13, 2009
marketing ROI is on every marketer's mind in today's business climate. As such, a common question I asked in the B2B Marketing Thought Leader Interview Series is "What is your advice for Marketers striving to increase marketing ROI?". One of the speakers at a conference recently said, 'someone is a lead for life'. Increasing.
ANNUITAS
SEPTEMBER 7, 2010
Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process. The issue of failing to get the maximum value from a technology investment is nothing new. A Process-Based Approach to Lead Management. The result? Markets by the Numbers.
Content Standard
JANUARY 9, 2015
You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Lead Nurturing with Emails.
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