Lead Scoring, PointClear, Sales Qualified Leads and SIC

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Lead Scoring

PointClear

Sales Qualified Leads

SIC

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

ViewPoint

FEBRUARY 7, 2012

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Example 1: A shift in scoring criteria drives higher results. 10% of qualified leads converted to sales opportunities.

Lead Ranking

Lead Ranking Lead Generation Sales Qualified Leads Lead Scoring

What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

MAY 13, 2016

How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. All because the CEO did not insist on a common definition of a lead.

Allocation

Allocation PointClear SIC Ideal Customer Profiles

B2B Marketing Zone

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

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