Leadspace

JULY 7, 2019

The most reliable way to identify a company is with SIC or NAICS codes. . SIC stands for Standard Industrial Classification , which are four digit codes that are used by the US government to identify the primary business of the establishment. Companies in the same industry are assigned the same number or SIC code. industries.

SIC 54

SIC Planning Paid Search Agency Aggregators 54

Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Which leads me to 5 Do’s and Don’ts of B2B lead qualification.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Biznology

AUGUST 26, 2013

In the mix are employees charged with product specification, users of the product, and purchasing agents, not to mention the decision-makers who hold final approval over the sale. SIC or NAICS. Qualification questions (from lead qualification processes). Title, function, buying role, email, direct phone.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

markempa

SEPTEMBER 16, 2012

What they value about your product, and what they don’t. Lead nurturing, content creation and even list building all hinge on this sort of research,” Tinsen says. “Not Be sure to check out next week’s post right here on the B2B Lead Roundtable Blog to read Brian Carroll’s advice on building lists with purchased data.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

markempa

JUNE 7, 2005

A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. The product was expected to have an average sale of $200,000. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120