Today’s B2B Marketer Must BAT, not BANT
B2B Marketing Traction
FEBRUARY 6, 2013
It turns out others agree with me – see these articles and posts on the downfall and realities of BANT: Why BANT no longer applies to B2B lead qualification. When BANT becomes AINT – the new realities of buying requires scoring refresh. Monday Marketing Term: BANT (note interesting survey stats).
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