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Which Email Marketing Trends Will Reign Supreme in 2023 and Beyond??

Scoop.it

In the coming years, we will witness some new trends entering the world of email marketing. If you are wondering about the trends that will pick up pace in 2023 , you are at the right place. This will make it a promising trend for all email marketing professionals. Do let us know in the comments below. appeared first on Scoop.it

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7 key email metrics to track beyond opens and clicks

Martech

Those metrics all have their uses, mainly as trend indicators. And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. For B2B brands, the classic lead-nurturing process can make the value harder to determine.

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Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

As long as you evolve the way you create and distribute your content and keep pace with trends, content marketing will continue to be an authentic, useful, and engaging method that gets results. So what are some trends to avoid in 2019? 3 Keyword Research Trends to Reshape Your Content Optimization. Ignoring Privacy Protections.