marketing-qualified-lead support-ticketing-system 
Unbound B2B
JANUARY 16, 2023
Quick Summary: Traditional SaaS marketing strategies and plans are not valid today. Creating a buyer persona is the first step in drafting a SaaS marketing plan. It is essential to monitor your SaaS marketing plans to achieve consistent results. And this trend is only expected to continue. Let’s start with the basics.
Hinge Marketing
APRIL 6, 2017
A professional services firm’s website is one of its most valuable and visible marketing assets. If you build a website that clearly lays out your value proposition and leverages that position to generate high-quality leads, you can dramatically improve your firm’s fortunes. Generate leads? But how do you create such a site?
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Hubspot
NOVEMBER 7, 2023
Don't waste time and energy evaluating CRM systems and features you don't need. CRM, or customer relationship management, is a strategy companies use to track customer relationships from pre- to post-sale. A CRM system is software that stores information on client and prospect interactions with employees. Sales reporting.
SnapApp
DECEMBER 14, 2016
As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
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