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A Website Design Process that Works: How to Get the Professional Services Website You Want

Hinge Marketing

A professional services firm’s website is one of its most valuable and visible marketing assets. If you build a website that clearly lays out your value proposition and leverages that position to generate high-quality leads, you can dramatically improve your firm’s fortunes. But how do you create such a site? Who Is This For?

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Martech-Enabled Marketing Operations: Invisible Roads and Bridges

chiefmartech

The following is a guest post by Luque Wang , a senior marketing manager of global strategy and operations at GE Digital. What is Marketing Operations? Ten years ago, marketing operations was still a very new role in org structures. The number of people with marketing operations as their job title were few and far between.