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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?). NURTURE: Are you getting maximum return on marketing programs? The subjects of the prospect’s tweets.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We We need to find value gaps that we can attach a price to, so that we can justify the benefit in terms of added value. Many buyers are so conditioned to deal in price, they are caught off guard.