The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video? Well, one reason is cost.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

NuSpark Consulting

JULY 17, 2010

Your job is to advertise and promote your company towards those most likely to buy, and thus offer your sales people the leads most likely to close. Your time will be spent more efficiently as you will only be spending time with quality high-scored leads and not the tire kickers. Those leads may also be routed to specific salespeople.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Lead Management. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Convince & Convert

OCTOBER 22, 2013

Watching the numbers is critically important in maintaining return on content: web analytics, lead nurturing, CRM will tell you what’s working and make their own case for continued investment. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40