Everything Technology Marketing

MARCH 25, 2014

The top three alliance marketing tactics are demand generation (68 percent), followed by content development (50 percent) and lead nurturing (50 percent). Lack of partner commitment is the greatest alliance marketing challenge (42 percent), followed by lack of resources (39 percent).

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Everything Technology Marketing

JULY 2, 2012

3 Brand Awareness Brand awareness, with 39 percent of responses (up from 34 percent last year), has replaced last year's number three content marketing goal, lead nurturing. This pattern is also consistent with the promise of content marketing as a strategy to educate and influence buyer behavior in the vendor's favor. #3

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Everything Technology Marketing

APRIL 12, 2011

Leads, leads, leads. By far the most mentioned objective for content marketing is lead generation (62 percent), followed by lead nurturing (39 percent). What are the main objectives? Let's take a look at the chart below.

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Everything Technology Marketing

JULY 10, 2010

The goal is to attract interest that converts into qualified leads which you can follow up with and/or nurture over time. (2) 2) Lead Nurturing – Leads that are not sales ready need to be nurtured with the goal of guiding prospects through their buying decision process with educational and actionable content.

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