Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 cjablonski : Over 70% of purchases are restricted to established vendors or are heavily dependent on WOM recos. Map the buyer journey to your lead mgmt & content mktg strategy.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

markempa

MARCH 30, 2005

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Instead they should focus more on reputation building especially, if they have a complex sale.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. Read More] Tracked on October 09, 2007 at 08:57 PM Comments Using thought leader content as a lead generation tool Demonstrating your expertise gives you an edge to combat commoditization by attracting more business and proactively building your reputation.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120