Lead Management Marketo Trade Show White Paper 
The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Develop a lead nurturing program designed to resuscitate “rotting leads” – leads that haven’t shown any activity in 6 weeks. Marketo has more than 300 content assets on offer on its Website.).
Ambal's Amusings
MAY 27, 2010
You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Maria Pergolino.
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Adobe Experience Cloud Blog
FEBRUARY 2, 2012
Super star demand gen managers know how to create the proper mix of demand by each line of business to ensure happy sales teams. At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. I also share the results with vendors so they know how we performed. What do you think?
thePoint
MAY 25, 2018
Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. Make sure you are hiring a company that can provide leadership in this area (bring value to you) vs. a company waiting for you to lead (hired work you tell them to do). Lead Generation, Lead Management & Lead Nurturing.
Adobe Experience Cloud Blog
OCTOBER 30, 2012
Yet, that is what many marketers do with their marketing automation and lead management vehicles. They spend some amount of time initially setting up lead scoring with explicit and implicit considerations such as title, industry, viewed web pages, and white paper downloads, and then they are off to the races.
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