Anything Goes Marketing
MARCH 24, 2009
I would also recommend sales and marketing have joint goals, clear definitions of each stage of the lead management funnel (which are approved at the highest levels), and metrics that support those definitions. Tags: lead nurturing B2B Sales process lead management.
Anything Goes Marketing
FEBRUARY 21, 2009
This type of personalization leads to a much stronger and smoother hand-0ff process between the marketing and sales teams which I described in my last post " Lead Management and Football ". Using this technique demonstrates that marketing is at the top of their game. You should consider other channels as well.
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