Remove Lead Gen Remove Trade Show Remove White Paper Remove Youtube
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The fastest route to success requires lateral thinking.

Sales Engine

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. Media math is different.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. 4% say their lead-generation programs as not effective at all.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Which lead gen tactics work best?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. Social media may be good for 99 things, but lead generation ain’t one of them. B2B Lead Blog ). eMarketer ). eMarketer ).

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. This white paper aims to change that perception of them.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Which lead gen tactics work best?