Online Marketing Institute

JUNE 30, 2009

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. There are so many scenarios out there, and so many lead-gen tools available that it should be possible to craft an effective program.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MARCH 1, 2012

We use Twitter for lead gen and awareness, and our audience on Twitter, it might be actually an order of magnitude bigger than our audience on Facebook. The way I see it, over the whole search landscape, is that you’ve got a PageRank algorithm, where it looks at backlinks. Maybe even eight days a week.’

Creativity 142

Creativity Work Management Marketing Automation Services Marketing Management 142

Single Grain

FEBRUARY 10, 2020

” This term harkens back to ye olde days of newspapers when above the fold literally meant the content that appeared above the crease in the paper when folded in half: Online, it is the section that is first visible without scrolling down the page. White Paper. It was named after Larry Page, the co-founder of Google.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130