Marketing Insider Group

JUNE 30, 2020

When it comes to your B2B content marketing strategy, you want to make sure you use several types of content and stay abreast of the trends in content marketing , so you can not only reach your audience through different channels but also offer them a variety of content that addresses all of their needs. White Papers.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Inbox Insight

NOVEMBER 23, 2022

Analytics software can help you identify trends and patterns so you can adjust your strategy accordingly. Effective lead gen campaigns then go on to nurture and build on this engagement. Personalization is key to improving lead generation quality. Create gated content to capture leads. Ask yourself questions.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Full Circle Insights

MAY 10, 2021

B2B companies that shifted lead gen from customer-facing activities and events to digital channels are now starting to think about how they can add in-person meetings and gatherings back into the mix. Still, there’s strong momentum for digital campaigns, and analysts expect the digital spending trend in marketing to continue.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Creative disruption In marketing, creative disruption occurs when a traditional marketing message if flipped to attract consumer attention.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Creative disruption In marketing, creative disruption occurs when a traditional marketing message if flipped to attract consumer attention.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Full Circle Insights

MAY 20, 2021

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order. White Papers. Case Studies.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59