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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Marketing Takeaway: Every email should have a unique landing page to capture leads or a tracking URL to a standard landing page in order to determine ROI.

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Earn your Visitors Trust – 9 Tactics for High Converting Landing Pages

LeadSquared

Similarly, for high converting landing pages, word of mouth or a testimonial from a client is a powerful marketing tool. Wikipedia defines social proof as a “psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior” In short, people do what they see others doing!