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Modernize Your GTM Playbook With These 3 Rules

Zoominfo

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers.

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The Anatomy of a Lead: Why Web Forms are Big Business

Zoominfo

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. Reducing the number of form fields increases response rates.

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42 Best Sales Prospecting Tools for Sales Teams in 2023

BenchmarkONE

It helps businesses increase sales , manage contacts, improve response rates, and track their success at a glance. With a single click, you can capture leads directly from LinkedIn Sales Navigator or any website and add them to your favorite sales tools. With LeadBoxer, you can enrich, score and segment your leads.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.