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Social Media Marketing Tools For B2B Marketers

Tomorrow People

We think it’s important to analyze data that can be used to improve your campaigns – like knowing which LinkedIn Groups generate the most website traffic or which messages spark conversations. Lead Capture. Leads are the essence of most B2B marketing campaigns. CRM Integration. Social Listening.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

We think it’s important to analyze data that can be used to improve your campaigns – like knowing which LinkedIn Groups generate the most website traffic or which messages spark conversations. Lead Capture. Leads are the essence of most B2B marketing campaigns. CRM Integration. Social Listening.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. It’s scalable, the leads are more qualified and often already partly educated on your offering.