Walker Sands

FEBRUARY 8, 2022

After identifying the need for a more sophisticated tracking and integration, Sendbird also looked to Walker Sands to play a key role in its Marketo standup, which included optimizing lead scoring, establishing integrations for paid campaign tracking, and advancing data enrichment and integrity.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Registration required – no they didn’t ask me for a promo, but I respect a good lead capture!). You may think webinars, events, and white papers are great top-of-funnel lead generation tactics.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

The ROI Guy

AUGUST 24, 2018

This could mean automatically preparing results based on their known profile, and certainly could help bypass asking for lead capture information a second time. Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Vidyard

FEBRUARY 4, 2014

Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer. It’s win-win.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow.

Work Management 77

Work Management Marketing Management Budget Programs Marketing Budget 77

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? If yes, you can use them as a marketing hack to generate qualified leads. Here’s a great video marketing hack from Marketo.

Paid Content 129

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 129

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. This is because they are more comfortable with this type of lead generation. Both will generate leads; however, you will have more control over the types of leads you get in a balanced campaign.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40