Lead Capture, Marketo, Process and ROAS

4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Now we’ll dig into how to surface the numbers you need to accurately prove ROAS by connecting ad data to down-funnel metrics.

Tactics

Tactics Lead Ranking ROAS Effectiveness

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: 3: Sales Qualified Leads (SQLs). . These are hot leads that provide a much stronger indication of lead quality. The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Common tool used: Marketo. . #4: John Hurley.

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

B2B Marketing Zone

4 Tactics to Measure B2B Advertising Effectiveness

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

Webinars

Stay Connected