Martech

FEBRUARY 8, 2024

We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing. Lead nurturing. Lead generation was at an all-time high. Google, LinkedIn and Facebook are driving CPC up. Email nurture fatigue.

Marketing AI 128

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 128

Optinmonster

DECEMBER 14, 2021

AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads. AeroLeads will add these leads to your email marketing lists, so you can start working on those leads right away. Target specific industries for B2B leads. Adobe Marketo Engage.

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Adobe Experience Cloud Blog

MAY 15, 2011

Live events can be great for lead generation and lead nurturing. Prepare to incorporate LinkedIn into the webinar experience. Prepare a shortened, easy-to-share link to your LinkedIn group, e.g.: [link]. Temporarily turn off Slideshare’s lead capture. Day-of-Webinar Checklist. 10:50 a.m.: 10:50 a.m.:

Webinar Metrics 48

Webinar Metrics Linkedin Twitter Marketo 48

Optinmonster

JANUARY 14, 2024

Key features include advanced targeting, A/B testing capabilities, and detailed analytics, allowing users to tailor their lead generation strategies to their audience and continuously improve their effectiveness. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

JANUARY 14, 2024

Key features include advanced targeting, A/B testing capabilities, and detailed analytics, allowing users to tailor their lead generation strategies to their audience and continuously improve their effectiveness. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SalesIntel

AUGUST 29, 2023

This platform’s key features include accurate email and contact data provision, along with a LinkedIn integration that facilitates access to additional insights from users’ LinkedIn profiles. LinkedIn Integration: Allows users to find contacts’ LinkedIn profiles for additional insights.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

Martech

FEBRUARY 25, 2022

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns. Adobe Marketo. A screenshot of Marketo Engage (via Marketo).

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117