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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. A similar reaction takes place in the brain when people receive personalized content. Here are four areas where your business can benefit from using personalization in your digital marketing.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates. Additionally, consider factors like cost, licensing terms and the ability to customize and integrate the platform with your existing workflows.

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Most Popular Multivariate Testing Tools in 2021

Convert

Amazon used MVT and machine learning to adjust the layout of their landing pages, resulting in a 21% increase in purchase rate in just 7 days! The conversion rate of the current page and variables, all affect the volume of the sample size required to hit statistical significance. Multivariate Testing Example #1.