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6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

Terminus

Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. Here are some useful account-based marketing strategies your SMB sales and marketing teams can start using now. Editor’s Note: This is a guest post from Niraj Ranjan Rout. Follow him on Twitter at @nirajr.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. Account-based insights can also be delivered to sales offering full visibility across the buying team. Support for two-way synchronization.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. It is currently backed by Centerbridge Partners and employs 900 people. ActiveCampaign.