Remove landing-page creative-design
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Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t want to fight the political battle, let the PR team have their way and create a second, separate blog that’s less brand-centric and designed specifically to generate leads, subscribers, engagements, and ROI. is not a question to be asking in the creative process. What’s the offer going to be?” Use more infographics.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. ActiveCampaign.