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A marketer’s 2022 guide to Marketo: What it does today

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Users can also set up automated workflows for data normalization. Click here to download! Product overview. Direct mail.

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Marketo Marketing Automation Services Enterprise Management Marketing Management 118
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

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Enterprise Management Work Management Marketing Management Lead Management 40
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