Terminus

MARCH 15, 2017

The idea behind account-based marketing is to build a completely aligned sales and marketing process that focuses on building relationships with a very targeted set of accounts. Account-based marketing is a much more reliable strategy for SMBs than traditional lead-based marketing. Sales and marketing alignment becomes much easier.

Account Based Marketing 30

Account Based Marketing Small Business Marketing ABM Marketing & Strategy 30

Martech

JANUARY 13, 2022

Marketo Sales Insight to drive account and prospect intelligence to sales. Marketo Sales Connect to coordinate sales and marketing. More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion.

Marketo 117

Marketo Marketing Automation Services Enterprise Management Marketing Management 117

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118