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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

The moments are set up as real time triggers within Marketo. It does depend on marketing setting up the definitions, rather than letting sales people create their own. a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. three Web site visits in two days).

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Only 10% of the marketers out there are even doing this as common practice right now, and we should see a lot more adoption this year.