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Act-On Software Stresses Ease of Use

Customer Experience Matrix

The new release is designed for marketers who want to start using the system with little or no training. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. While some other system provide this, many marketing automation vendors rely on third-party products instead.

Act-On 120
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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.