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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

With CRM, organizations benefit from increased operational effectiveness, easier access to data and improved collaboration. Integrating social media with traditional CRM has enabled organizations to: Focus more on conversations than strictly on automated processes. technologies to provide sophisticated sales insight.

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True Social Selling

Adobe Experience Cloud Blog

   Social selling is the use of web 2.0 Sales can see the companies in their territory that visit your website, and can access and import key contacts at those organizations into their CRM. Sales can access Jigsaw, Demandbase, & LinkedIn directly through the tools they are already using.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Tags: Interactive PR Web 2.0