Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?
Content Standard
MAY 8, 2018
Those are likely the dollars thrown at PPC, SEM, programmatic, the low-hanging digital fruit that can drive up clicks and bring in more new leads—and hit your monthly targets. Recent studies show that ratio has pulled to 50:50—and while those 10 extra percentage points on activation might not seem like a lot, think of it in practice.
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