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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. This Time, It’s Personal.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

It then makes your job a lot easier to explain, ‘Hey, this is how many sales our spring Facebook campaign brought in, but actually, by building links to our new white paper, this is how many new organic visits we’re getting every month.’ ” Keeping the Customer as Hero Helps You Plan Long Term.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Tags: Interactive PR Web 2.0