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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

Top of Funnel

Top of Funnel ROI Planning Content Marketing

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

DECEMBER 8, 2008

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.

OpenTracker

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B2B Marketing Zone

Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Getting More Out of Each Click with "Post-Click Marketing"

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