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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

I had a personal demonstration last week (are you impressed?), a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. ability to track anonymous Web visits within the sales person’s territory, using IP lookup to identify the visiting company and location. .

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How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

We get lots of traffic from social media sites outside of Twitter, Facebook, and Linkedin. . The pages should also drop a cookie on their computer (again, some technical stuff you don’t need to program yourself) to let you know if this person has been on your site before and what they have done.