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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

SEPTEMBER 10, 2013

per contact for purchased lists, with some specialized (and much higher quality) sources costing as much as $3 per name. Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Renting a B2B List.

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B2B data decay and list rental – buyer beware!

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Simplistically, there are two sources of lists – internal and external.

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