How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing
Adobe Experience Cloud Blog
SEPTEMBER 19, 2010
At my previous company my success was measured by number of leads. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. More leads equals more won deals. The problem with this kind of mindset is that more leads does not equal more deals. Makes sense, right?
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