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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile searchers are looking for “ instant gratification ” (call, buy, or download now) and want to see 1-click actions. Keep It Simple & Back to the Basics.