Webbiquity
APRIL 7, 2010
Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. 10 tips for extending paid search growth by iMedia Connection. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily.
KEO Marketing
MARCH 5, 2015
Consider these statistics: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising. Specific Media ). Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%). iProspect ).
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KoMarketing Associates
MARCH 30, 2012
85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. Keep It Simple & Back to the Basics.
KEO Marketing
FEBRUARY 25, 2015
A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising. Specific Media ). Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%).
Online Marketing Institute
JULY 31, 2009
3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.
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