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What Instagram’s IGTV Can Offer Brands

Contently

Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones. IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. In late June, Instagram launched IGTV, its longform video platform.

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What Instagram’s IGTV Can Offer Brands

Contently

Users can now post videos up to an hour in length, and the videos are viewed vertically , the way we naturally hold our phones. IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. In late June, Instagram launched IGTV, its longform video platform.

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Banner Ads Work; Really

NuSpark Consulting

Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. Vizu uses audience polling and other tactics to tie digital campaigns beyond clicks and conversions to ore traditional outcomes that brand marketers have always searched for. Related posts.

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Humans of Marketing: Cameron Muir

Conductor

For our Humans of Marketing series, Cameron spoke to us about his successes, his inspirations, and his biggest piece of advice — “don’t deny the data.”. Christine: I’d love to start at the very beginning, because that’s a very good place to start, and ask you what got you into marketing. I was doing product marketing.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Top 25 Content Types for Inbound Marketing

ClearVoice

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Marketing content should speak to your #buyerpersonas, stages in your funnel and align with campaign goals.