iProspect Landing Pages Media Plans Purchase 
NuSpark Consulting
JULY 2, 2010
In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click. Related posts.
Industrial Marketing Today
JUNE 8, 2010
You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.
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