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Marketing Craftmanship
AUGUST 31, 2018
Inappropriate Follow-up: These companies will send the firm’s standard “package” of sales and marketing materials, and then plug prospects into a mailing list to receive whatever information the marketing department generates…regardless of its relevance to a prospect’s specific needs.
Marketing Craftmanship
JUNE 5, 2016
For generations, human interaction served as the primary validation process in decision-making. Online research is rapidly replacing human interaction as the primary validation process in all decision-making. Over the past 20 years, the internet has dramatically and permanently changed the way that people make decisions.
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