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Scaling every stage of your ABM Program with Insight

Business Brainz

JULY 11, 2021

The essence of every ABM program is the ROI it yields. The ROI is generated only if the content is better resonated with the audience. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals.

Account Based Marketing 52
Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52
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How ABM Masters Do Account-Based Marketing

Terminus

OCTOBER 30, 2017

Kristi Bjornaas , Marketing Manager at Reachforce. You are able to just have the highest ROI because you are focusing only on the accounts and only on the titles that matter most for you.” ” Targeting only accounts that matter to you = higher ROI, says @dholstein @EverString #ABM Click To Tweet.

Account Based Marketing 20
Account Based Marketing Ideal Customer Profiles ABM Sales Management 20
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