Engagio

JULY 10, 2017

There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement. The most important step in the 6-step process for Account Based Marketing is choosing which target accounts will receive the focus of our resources. Intent data.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

Adobe Experience Cloud Blog

JUNE 13, 2017

For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. Intent Data— Business users web content consumption can be gathered from social listening tools or web aggregators, like Bombora.

Marketing Automation Services 126

Marketing Automation Services Lead Ranking Account Based Marketing Marketing Management 126

Terminus

OCTOBER 30, 2017

Kristi Bjornaas , Marketing Manager at Reachforce. Here at Terminus, we select and prioritize our target accounts using a formula we call Fit + Intent + Engagement. We actually activate our sales team off of accounts that show engagement as well as intent.” Deborah Holstein , CMO at EverString.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20