Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. To implement real-time, intent-based email marketing, you need intent data.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Bound360

JANUARY 18, 2018

Welcome to our six-part series on building a successful website personalization strategy. In the last post , we highlighted how to develop web personalization plays to solve key business problems. Next, we’ll evaluate targeting options to make personalization perform. Partner examples: Marketo, Eloqua.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Leadspace

JANUARY 17, 2017

One method that continues to pique interest is Intent Data. But it’s clear to me that the most fundamental problem is this: the majority of B2B professionals still don’t actually know what Intent Data is! So, what is intent data? To answer this question, let’s first break down the components that comprise “Intent Data”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Unbounce

FEBRUARY 11, 2021

Marketing automation platforms such as Marketo or Pardot get more powerful with more data as well. Showing the same offers and calls to action in your landing pages, email/text campaigns, and website personalization efforts to reinforce your messaging. The offer and CTA that the prospect responded to.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Televerde

AUGUST 29, 2019

Former Marketo Founder, Jon Miller, and more recent founder and CEO of Engagio, an account-based orchestration platform, actively advocates for an Account-Based Everything Framework. There are so many ways you can personalize every ABM tactic you decide to use. Here are a few that have shown us results: Website personalization.

Account Based Marketing 61

Account Based Marketing Sales Management Tactics Marketing & Strategy 61

Heinz Marketing

AUGUST 5, 2021

Deliver relevant experiences with website personalization to increase engagement and interaction. Find expansion opportunities by monitoring intent and engagement by product line. Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Reviews/rating: G2 Rating: 4.3 / 5.

Account Based Marketing 120

Account Based Marketing ABM Marketing Automation Services De-duping 120

Engagio

JUNE 16, 2020

This is a big milestone for our stakeholders – including our employees, customers, partners and investors – and it’s a game-changing day for the B2B marketing industry, probably the biggest news since Adobe/Marketo. The number of possible actions and total amount of data available have grown exponentially since the days of Marketo.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132