Intent Marketing Automation Reachforce Resources 
Engagio
JULY 10, 2017
There are also 4 types of data that are essential for building your Account Based Marketing foundation: firmographic, technographic, intent, and engagement. Choosing Your List for Account Based Marketing. Intent data. One of the key elements of a Marketing Qualified Account is understanding intent.
Adobe Experience Cloud Blog
JUNE 13, 2017
For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. Intent Data— Business users web content consumption can be gathered from social listening tools or web aggregators, like Bombora. People-Based Marketing.
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