Why Complete Marketing Automation is a 'Suite' Deal
GreenRope
JANUARY 19, 2017
In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth.
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