Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation? That means getting the best possible B2B contact data.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

NetLine

FEBRUARY 22, 2019

Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights?”). This content is garnering the attention of my ideal lead who is in-market and sharing intent signals. A somewhat vain but important win).

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Madison Logic

AUGUST 26, 2020

The best tool to anchor digital programs is a multichannel media strategy that includes content syndication, display, and LinkedIn advertising. Tool 2: Intent Data for Account Prioritization and Insights. Intent data is essential to showing which companies and contacts are ready to buy and which aren’t.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Inbox Insight

JANUARY 8, 2024

Reading time: 4 minutes Deciphering demand generation tools A demand generation tool is a software solution designed for purposes such as advanced targeting, automating and streamlining the processes involved in attracting and nurturing leads, and revealing where intent lies.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 52

DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. With DealSignal, you can define your target buyer personas and intent topics that you want to be monitored.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

There’s such a thing as content fatigue, and you don’t want to inundate your leads with communication solely from one channel. However, if you rely on all of your leads to come to you, you miss out on potential customers who are actively looking for the products or solutions you sell.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Adobe Experience Cloud Blog

JULY 13, 2017

In our latest product release , Marketo Web Personalization took this to the next level with increased campaign triggering and display options that respond to the visitor based on new intent signals, like scrolling, or exit, and appear in new ways like animating in and out, all at the marketer’s fingertips. Data is King.

Marketing AI 134

Marketing AI Work Management Marketing Management Trends 134